Eamonn Holmes says he and Ruth Langsford have reached "cult status" because of their workload.
The 59-year-old TV presenter admits that he and his 58-year-old co-host - who have been married for nine years - have had to make sacrifices so they could begin fronting 'This Morning on Sunday', but they enjoy being recognised for their hard work.
Eamonn told the Daily Mirror newspaper: "Sometimes, you reach a complimentary status where they start calling you a cult.
"Well, I think that's what they are calling me...
"We are privileged to be offered work, and I can't believe that I'm still relevant, being in the business nearly 40 years.
"'This Morning on Sunday' could turn into a two-hour version like the rest of the week, depending on reaction - apparently it's good so far.
"In between all that, you run your family life like everyone else does. You do dry cleaning and buy new shoes and try to go to the dentist.
"It's difficult. I know the first 10 weeks of the year I can't go back to Belfast, and that grinds on me - I miss my mum. But that's a sacrifice.
"I apologise to anyone who is sick of looking at me and Ruth on TV."
This month, the power couple began hosting ITV's 'This Morning on Sunday' - a weekend version of the weekly brunch-time show, which they already host on Fridays.
The couple also present Channel 5 shows 'Do The Right Thing' and 'How the Other Half Lives'.
Ruth regularly anchors 'Loose Women', and Eamonn hosts a daily, three-hour radio show.
The couple - who are on air for up to 17 hours a week - are also constantly in demand for panel shows.
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