'Dragon's Den' bosses are reportedly keen to bring in Spencer Matthews and Eddie Hearn.
The long running BBC One business show - which gives budding entrepreneurs the chance to pitch their ideas to a panel of investors - celebrates its 20th birthday next year, and producers want to build on relative newcomer Steven Bartlett and guest Gary Neville to keep pushing in a fresh direction.
As reported by The Sun newspaper's TVBiz column, bosses have the likes of 'Made In Chelsea' star Spencer, boxing promoter Eddie, and food entrepreneur Ella Woodard on their wish list.
A source added: "This isn’t a done deal and the names are just suggestions.
"But they’re aiming for an eclectic mix of people who each bring something unique.
“They want to introduce some surprise additions too — such as Spencer who’s best known for being in 'Made In Chelsea' but also runs his own non-alcoholic spirit alternatives business, CleanCo."
However, it's said they won't be looking to change any of the show's established 'dragons'.
The insider said: "They aren’t about to start swapping in new names for the long-standing dragons, they are complementary additions.”
Of the current dragons, Peter Jones is the only original star to still appear on the show, while Steven has only been on for three series so far.
Deborah Meaden has been part of the cast since its third series, while Touker Suleyman and Sara Davies joined in the 13th and 17th season respectively.
Meanwhile, Gary Goldsmith - whose niece is Catherine, Princess of Wales - is reportedly looking to build on his shortlived run on 'Celebrity Big Brother' by taking his business skills to 'Dragon's Den'.
A source told The Sun: "Gary has a number of successful businesses, and he wants to use his new platform to help others.
"He has mooted the idea of becoming one of the Dragons and thinks it could be a great move for him.
"Gary is an astute businessman and the idea of helping out new entrepreneurs is something he’s keen to dabble in "
Tagged in Gary Neville Spencer Matthews