Davina McCall is reportedly being eyed up by TV bosses to become the next Nigella Lawson.
The television host is said to be thought of as a great catch as the next big celebrity chef following the release of her first cookbook this week.
Speaking to the Daily Star newspaper, a source explained: "Cooking's huge on TV. A fresh face is badly needed and Davina could become the new queen of the kitchen."
Nigella's had a number of popular books and TV shows and recently relaunched her US career following her divorce from ex-husband Charles Saatchi last year.
Davina could now replace her on British screens, having recently introducing a healthy eating regime to her family and documenting it in new book '5 Weeks To Sugar-Free'.
And though she claims her confidence has been increased massively by the effects of the diet, she admits she still allows her children sweet treats.
She said: "I'm not a complete militant: the children aren't entirely sugar free.
"Otherwise I know they would sneak off to friends' houses and go crazy."
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