AJ and Curtis Pritchard have been announced as official ambassadors for The Smiley Charity Film Awards and Smiley Movement.
AJ and Curtis Pritchard
The awards celebrate the very best films and videos that have been created for, or on behalf of, registered charities within the UK.
The two brothers - famous for their ballroom dancing skills - will lend their support to the Smiley Charity Film Awards by promoting and presenting gongs on the evening. Their role will spotlight previous winners and entrants for Smiley Movement and host a series of films which will further extend the support for charity entries.
The series will be showcased on Smiley Movement website as well as the Smiley News social channels.
Former 'Strictly Come Dancing' professional AJ, 29, said: “We are honoured to join the Smiley Charity Film Awards and Smiley Movement as ambassadors this year. Film has an incredible ability to inspire and bring people together, and we are excited to be part of an event that harnesses this power for positive change. I can’t wait to see all of the nominees and winners on the awards night, it’s going to be a great evening for a great cause."
Ex 'Love Island' star Curtis, 27, added: "As ambassadors, we look forward to encouraging filmmakers and the audience alike to engage with meaningful stories that make a difference. Supporting charities through the medium of film is an impactful way to contribute to important causes. Most recently, we’ve been working with Smiley Movement to create a charity spotlight series to highlight ten films from the list of previous award winners. It's been great working first hand with winners and seeing the amazing work that they do."
The nominations for the 2024 awards have been confirmed and now there will be a public vote of all the films entered, which will determine the final shortlist. This will then be judged by a panel of experts and a final round of public voting.
You can vote for your favourite film on the Smiley Charity Film Awards website (Smileycharityfilmawards.com/charities) from now until 12 January, 2024.
The winners will be announced at a gala event on the 20 March, 2024 - the United Nations International Day of Happiness - at The Odeon Luxe in Leicester Square London.
Since the creation of The Smiley Charity Film Awards in 2017, more than 3,000 charities have entered and benefitted, by raising awareness of their causes and boosting exposure, volunteer numbers and much-needed donations.
In 2023, the Charity Film Awards drove an additional 35 million views across all entered films. Nearly half a million members of the public have voted in the awards and the moving, uplifting and powerful films have reached almost 500 million people.
Last year’s winners included Welsh Refugee Council, Brooke (action for working horses and donkeys), World Connection inc, ASDA and so many more incredible charities.
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