'Coronation Street' and 'Emmerdale' could both become available to stream.
Coronation Street
The soaps were both made available early on demand via the ITV Hub over a four-week period while the Euro 2020 tournament forced changes to schedules, and while it was a temporary change there's a possibility fans will be able to binge the shows in the future.
Speaking at the Edinburgh TV Festival, ITV boss Kevin Lygo said: "On soaps - it’s possible [that the soaps could stream on the hub first], it’s a possible future.
“For us, part of the restructure and its effect on commissioning is that we wanted to bring together in one place all aspects of what used to be called broadcasting, so the commercial programming and delivery so that it is more in line with modern behaviour and tastes.
“ITV is incredibly successful at getting large numbers of people to come and watch the show at the same time."
He pointed to the huge success of the postponed Euros, with "over 20 million people watching the England game", and he insisted the channel was focused on "more live, more big events" with more shows to "unite large swathes of the British public".
He added: "The other thing is to really come alive with our on demand offering, this means slightly adapting the sort of programming that we will be making.
“We are moving into drama for ITV2. Its first drama in a decade. We are doing more factual on ITV2 aimed at younger viewers.”
When ITV announced earlier this year that the two soaps would temporarily be launching early on demand, 'Corrie' boss Iain MacLeod seemed excited by the prospect.
He said at the time: "Given how exciting the stories are, it’s great that fans will have the chance to binge watch all the episodes on ITV Hub at the start of each week.
"As with football, sometimes when it’s an exciting face-off, you really want extra time."