'The Circle' won't be returning for a fourth season.
Emma Willis
Channel 4 has revealed the popular reality series - which has been hosted by Emma Willis - hasn't been renewed for another run with the broadcaster instead deciding to focus on "new ideas".
In a statement, a Channel 4 spokesperson said: "The Circle has been a huge hit for young audiences and has grown successively over three seasons on Channel 4, consistently outperforming slot averages.
"We’re incredibly proud to have worked with Studio Lambert North and Motion Content Group to invest in such an innovative show and to have given it a springboard for its international format success.
“In much the same way as when we originally commissioned The Circle, Channel 4 has a responsibility to continually look at how we reinvent and create space for new ideas, and so we have decided not to commission the show for a fourth season.
"We’d like to thank Studio Lambert, Motion and all those involved for The Circle’s huge success over the last three series.”
'The Circle' first launched in 2018 and saw contestants trying to win £100,000 by either playing as themselves or posing as someone else.
Channel 4 maintains the show was a success, and the third series - which was won by Natalya Platonova - pulled in an average of 1.3 million viewers each week, which was up from 1.2 million for the second season.
Meanwhile, Studio Lambert boss Stephen Lambert has confirmed the company is in talks with Netflix - which is home to the US version - about the future of the UK edition.
He added: "We are grateful to Channel 4 for all they did to help launch this innovative and entertaining format."