Bradley Walsh insists 'The Chase' has always been more "uplifting" than 'The Weakest Link'.
The 61-year-old star - who has fronted the popular ITV quiz show since its launch in 2009 - has reflected on the early rivalry with the BBC One programme, which was hosted by Anne Robinson.
He told RadioTimes.com: "The amount of people that came up and said, 'Hey Brad – we've seen your new show. The Chase is great. We really, really like it,' and I said, 'Oh wow, thank you very much indeed.'
"They said, 'No, no, no – it's the best thing we've seen for a long time. So much better than The Weakest Link,' which we were up against at the time.
"That was a pretty funny comment because 'The Weakest Link' was a good show but the problem with it was it was constantly putting people down and not being very pleasant."
He insisted that 'The Chase' has always been striving for a more "fun" feel.
He added: "Our show is not like that. It's always a very uplifting show and you know we have a lot of fun."
'The Weakest Link' ran from 2000 to 2012, before returning last year with Romesh Ranganathan at the helm.
The comedian wanted to put his own stamp on the role, and before its comeback he insisted he would never imitate his predecessor's signature wink.
He explained: "The honest truth is, let’s acknowledge the elephant in the room, I always look like I’m midway through a wink - at all times.
“I did think about it. We talked about it at the beginning but there are certain things that Anne did that were textbook her, and so I just made sure I didn’t do. You want to do it in your own way."
Tagged in Anne Robinson Bradley Walsh Romesh Ranganathan