The 'I'm a Celebrity...Get Me Out of Here!' finalists are set to be inundated with offers in the coming weeks, according to an expert.
Jordan North
Mark Borkowski, a public relations brand expert, has predicted that all three finalists - Radio 1 DJ Jordan North, author Giovanna Fletcher and TV host Vernon Kay - are all poised to be offered lucrative deals after this year's series of 'I'm a Celebrity' caught the public's imagination amid the coronavirus lockdown.
Mark told the Daily Mirror newspaper: "This series has been huge because of lockdown so there have been more viewers than normal and I think they can all do well.
"If there are opportunities on the other side once they come out, brands will look at the audience and how big it is and that makes them more recognisable as such.
"The earnings of all these three with long-term TV options and working with brands is absolutely huge. We are talking deals worth six figures."
Mark predicted that Jordan could soon make the transition from the radio into the TV business.
He said: "Someone like Jake Quickenden went on this show and then did incredibly well for 12 months afterwards and Jordan is that kind of figure.
"He is still on Radio One but he will have TV options too. ITV know the audience love him and voted for him so he could be the very big winner."
He also predicted Giovanna will see new opportunities presented to her after she won this year's series.
The PR expert explained: "Women generally do quite well out of this show if you look at past winners like Scarlett Moffat and Jacqueline Jossa last year. So Giovanna has been mainly online before but there will be a lot of opportunities out there now."
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