Ant and Dec fear they could bankrupt ITV with their new game show 'Limitless Win'.
Ant and Dec fear their new game show could bankrupt ITV
The TV presenting duo, both 46, are at the helm of the new series - which is set to air in January - in which contestants answer questions correctly to climb an endless money ladder, or answer incorrectly and lose everything, and the 'I'm A Celebrity... Get Me Out Of Here!' pair had "sleepless nights" about the format.
Ant said: “We had sleepless nights beforehand and we thought, 'Are we gonna bankrupt ITV'? Because there is no limit on what you can win.
"ITV boss Kevin Lygo was sweating when we pitched it. Then we had contestants playing and you’re like, ‘How high will they get? £5 million in one go?’. The answer was, ‘Yes’. They were braver than I thought."
Dec revealed that after they pitched the show, the pair thought ITV may have to cancel other daytime favourites as a result.
He joked: "We said, 'If it comes to it, can we cancel 'Tipping Point' and 'The Chase'?'
"It's exciting as people could win £5 million. But we are OK at the moment."
A test run of the new show saw 40 contestants win at least £1 million each, sparking panic among ITV's accountants.
A source told The Sun newspaper: "As with any big show, producers like to get either the crew or public to have a crack so they can iron out any issues.
"But they couldn’t believe their eyes when they gave it a test run. Obviously, it makes for great viewing.
"But it left ITV’s accountants having kittens."
Tagged in Ant And Dec Declan Donnelly Ant McPartlin