Ant & Dec are set to host a new quiz show with the world's first ever "limitless cash prize".
Ant & Dec's Limitless Win
The Geordie duo will front the upcoming ITV primetime programme 'Ant & Dec's Limitless Win', which features "a money ladder that never... ever... ends", with every question giving contestants the chance to climb with a correct answer.
However, if players "push their luck too far", they could end up crashing out of the game without the jackpot.
Ant McPartlin said: "We’re genuinely so excited to launch this new series.
"It’s something we’ve been developing with Hello Dolly and ITV for a while now and we can’t wait for you all to experience it. We hope you love it as much as we do.”
And Declan Donnelly added: “It’s been a number of years since we launched a brand new TV format, it’s not something we do very often!
"But we’ve hit on something that is ground breaking and innovative, and that’s why we are so excited to host this series and bring it to the nation.”
The show - which is "coming soon to ITV and ITV Hub" - will air on Saturday nights with five hour-long episodes.
Katie Rawcliffe - ITV Head of Entertainment Commissioning - commented: “It’s hugely exciting to be working with the wonderful Ant and Dec on a new primetime entertainment format where contestants can win a limitless cash prize!
"Unpredictable, tense and guaranteed to have viewers on the edge of their seats, this is a quiz show unlike anything you'll have seen before.”
While Hello Dolly CEO Victoria Ashbourne - who also serves as executive producer on the series - said: "We’re delighted Ant & Dec love the format just as much as we do.
"It’s incredibly simple, has a limitless prize and with the nation’s favourite presenters at the helm, it promises to be funny, tense and take viewers on a rollercoaster of emotions."
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