Adam Woodyatt, Simon Gregson and Mr. Motivator are becoming drag queens for a new show.
Adam Woodyatt will embrace his inner drag queen
Lorraine Kelly will host one-off competition 'Queens For The Night' - which is set to air later this year on ITV - with a judging panel made up of Spice Girls legend Melanie C, comedian Rob Beckett, drag queen Courtney Act and West End star Layton Williams.
As well as the soap favourites and fitness icon, Union J and former 'I'm A Celebrity' runner-up George Shelley will also take part alongside England rugby star Joe Marler.
The prime time programme will see the famous faces unleash their own drag alter egos in a bid to be crowned Queen.
They will each have their own mentor with Asttina Mandela, La Voix, Blu Hydrangea, Kitty Scott-Claus, Myra DuBois and Margo Marshall all taking part.
The celebrities will have to get to grips with high heels and a range of disciplines, including singing, dancing, lip syncing, impressions, comedy and even dragic (drag magic).
Katie Rawcliffe, ITV's Head of Entertainment Commissioning, said: "'Queens For The Night' will have all the wow factor you would expect from this wonderful celebration of drag, and a perfect way to showcase everything that makes drag performance such a sensation."
Lorraine - who has appeared as a guest judge on BBC series 'RuPaul's Drag Race UK' - added: "I'm so excited to be hosting this show. I am a huge fan of Drag and can not wait to see a host of well known stars embrace this uniquely wonderful and uplifting skill.
"It's a show that will have humour, warmth and above all lots and lots of glamour, I can't wait to get started."
While comedian Rob commented: "I know just how hard this is after attempting drag myself with my mate Romesh. I love drag, I think it's such an underappreciated art-form.
"The celebrities will find out that it's more than just putting on makeup and heels, there is such a skill to it and when done right is such a joy to watch.
"Will I be tempted to pop on the heels one more time? Who knows... maybe!"
Tagged in Adam Woodyatt Simon Gregson Mr Motivator