I had high hopes for BoJack Horseman. The voice talent involved (Will Arnett, Aaron Paul, Amy Sedaris etc.) is any producer's dream, and the teasers and trailers for the most-part have been pretty impressive.
The opening episode didn't leave me in floods of tears laughing, but the relatability and ease of placing people you know in real-life against those on-screen in an animal's body is something quite stunning - surely everybody recognises a Mr. Peanutbutter type, or reads about washed-up celebrities who are reliving their past before attempting to reignite their career?
BoJack's animation at first looks a little plain, simple and even outdated, but you grow to love it for what it is and it actually manages to stand out against the crowd of other adult animated series.
Though short of laughs in the first 25 minutes, there are a couple of shining moments and there's potential to grow attached to the characters if they're given the chance.
Episode two is a little more impressive, reflecting the celebrity and social media-obsessed societies of today whilst demanding a couple of chuckles before the starting credits even roll.
Learning more about BoJack's life, beginning with his troubled childhood through the storyline of him putting together his memoirs, we learn to love the title character, despite his controversial thoughts on the troops of America.
This is, as all animated comedy series are, a marmite production. You're either going to love it or turn it off within minutes. Give it a chance, and it may just become essential viewing.
BoJack Horseman is available now on Netflix.