"Where are we going?!"
Being abroad is supposed to be stress-free, escaping to the finer climates to enjoy the sounds of the waves instead of the busy rush-hour traffic. But for many, travellers are getting into a bit of a pickle and losing their sense of direction and getting themselves lost overseas!
New research from O2 Travel reveals that Brits get lost for a staggering 21.9million hours when abroad each year.
It is perhaps not surprising that so many Brits find themselves struggling when abroad. With only 6% admitting to ever leaving their home without their mobile in the UK, we are a nation increasingly attached to our smartphones.
The study revealed Brits other bugbears during a holiday- coming in at the top spot with 24% was dealing with rude tourists a further 21% weren’t impressed with the food saying it was ‘unappetising.’
The study revealed that only 14% of tourists take their phones out of their hotel room on day trips, with almost two thirds of those surveyed saying they switch off data on their smartphone for the duration of their holiday. Over half stated that the main cause for ditching their phones while on holiday was the fear of returning to big bills.
Nina Bibby, Marketing and Consumer Director at O2 said: “People use their mobiles as a source of information on a daily basis; we believe it should be no different when they are on holiday. By giving our customers access to all the data they need for just £1.99 a day when they are in Europe, we are offering them a worry free way to get the most out of their smartphones, whether it’s looking for a great place to eat, or navigating the streets of an unfamiliar city.”
To help Brits stay connected when they travel in Europe, O2 has upgraded its Travel tariff. The tariff lets customers use data without having to worry about costs or having to rely on access to WiFi networks.
O2 Travel has also launched a brand new app featuring content from Tripadvisor which gives access to city guides, available on both iOS and Android devices.
For more information visit: https://www.o2.co.uk/shop/international/using-phone-in-europe