Southerners from the UK drink almost twice as much alcohol when away on holiday than their northern counterparts; with those from Bristol drinking the most, says new research.
It would appear that those living in the south of the UK spend more time being drunk while on holiday, than those from northern parts of the UK.
Despite stereotypical beliefs that those from the north drink the most in general, research from online independent travel agency, www.sunshine.co.uk, has unveiled more about drinking habits of people from southern parts of the UK, whilst abroad.
Chris Clarkson, co-founder of sunshine.co.uk, said: “I think many people believe that coming from the north of the UK automatically means you drink more alcohol, but our poll has found quite the contrary. It was surprising to find that not only do southerners drink more alcohol than northerners on holiday, but that it’s almost twice as much!”
www.sunshine.co.uk polled 2,104 UK adults each aged 21 or over and all of whom had been on a week-long holiday abroad in the past 12 months. Respondents were first shown a map of the UK divided into ‘north’ and ‘south’ and were asked to specify which area they lived in and, specifically, which town or city. All those taking part were then asked how many units of alcohol, on average, they consumed in their last holiday abroad over the course of the week.
To aid their answers, respondents were shown an alcohol unit guide, so they knew roughly what certain drinks amounted to in terms of units. According to the poll, those who placed themselves as living in the ‘north’ of the UK drank an average of 36.8 units of alcohol over the duration of a week on holiday; with women averaging 31.2 units, drinking mostly wine, and men averaging 42.5 units, drinking mostly lager.
When looking at those who lived in the ‘south’ of the UK, holidaymakers drank an average of 63.3 units of alcohol; almost double that of their northern counterparts. Southern women drank an average of 59.4 units over the course of the week-long holiday, drinking mostly spirit mixers; whilst men drank an average of 67.3 units in the week, drinking mostly wine.
Chris added: “Having a few drinks on holiday is perfectly acceptable, as long as you don’t go over the top and end up doing something you regret. Remember to respect the hotel and resort you’re staying in, as you could wind up in trouble for being too rowdy.”
For more information, visit www.sunshine.co.uk
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