The new judges' line up has proven very popular
This past weekend we watched 32 contestants sing for survival at judge's homes on the X Factor and according to Travel Supermarket, there's been a surge in interest in the featured destinations.
Tulisa's trip to Mykonos, Greece has led to an astounding 433 per cent rise in interest for flights since the show aired, compared with Cheryl Cole's destination last year, Ascot, which showed no uplift in searches it certainly proves who does actually have the X Factor.
The new judges' locations trumped that of mainstay Louis Walsh. Louis's destination, Barcelona, has seen uplift in searches of just 22 per cent. However Los Angeles, as visited by Gary Barloe and the boys has seen a 43 per cent increase while Miami, which was visited by Kelly Rowland and the girls, received an increase of 48 per cent compared to the previous week.
As well as flights, online searches for package holidays for the featured locationss also saw a signifcant increase. Searches for package holidays to Mykonos increased by 255 per cent after the show and the increase for Miami was 30 per cent.
"People enjoy being inspired by TV, celebrities and films for their holidays, so the concept of 'screenspiration' isn't a new trend. In fact it opens up a whole world of possibilities that people might not have considered before," says Peter Smith, travel expert at TravelSupermarket.
"We all have our daydreams of visiting the beautiful places we see on screen, but it seems that we are now looking to live the dream and are pricing up these destinations.
"My advice is to do some research into the destinations you are interested in before booking, particularly when looking at the best time of year to go. Greece for example is lovely and warm in September when the programme was filmed, but will be cooling down through the autumn and winter months and could leave holidaymakers disappointed.
"Once you have an idea of when to go, holidaymakers should shop around to make sure they get the best price on their flight and hotel, or their package deal.
The results show a marked increase compared to last year – signaling that our desire to copy the jet-setting lifestyle of our favourite judges is well and truly on the increase. Last year Louis led the way when he took his hopefuls to Shannon with the Irish location seeing an uplift in searches of 83 per cent. Marbella, as visited by Simon Cowell, saw searches climb by 45 per cent and Sydney in Australia – as visited by Dannii – saw an increase of 42 per cent at this stage of the competition in 2010.
Overall, this year’s destinations were bolstered by flight searches totaling a whopping 546 per cent, compared to just 170 per cent in 2010.
Tagged in The X Factor Travel