Mint Hotel
City Inn have rebranded as Mint Hotel; The move comes as they open two new hotels in prime locations in London and Amsterdam nearly doubling the number of rooms.
Mint Hotel opened a second London property of 583 rooms at the Tower of London, in Pepys Street (EC3) on 20th December 2010 and is expanding overseas for the first time with a new hotel of 553 rooms opening in Amsterdam in Spring 2011.
The Founders of City Inn recognised that there was a misperception of the brand in the marketplace - that did not match the exceptional customer approval of City Inn. Backed by professional research it was clear that the name did not do justice to the overall experience of the brand, which has built its reputation on offering outstanding quality, innovation, exemplary customer service and good value for money.
City Inn’s Trip Advisor’s rankings are amongst the highest of any brand collectively. The research conducted by BDRC confirmed customers’ experiences of the 4-star hotels as being ‘stylish, modern, contemporary, good value and upmarket’, contrasting with the more general market perceptions of the brand name which did not convey the quality of the offer to those who had not experienced it.
In terms of priorities, the research reinforced that services and amenities at the hotel and location are the most important factors when considering why to book, followed by online ratings and reviews. Free high-speed internet and Wifi access in guest rooms and public areas was next, all of which are standard at Mint Hotel. Online, guests clearly use hotels’ own websites as the most important source to consider their choices. Offline, personal recommendation continues to outrank any other form of resource or influence. Mint Hotel inherits an exceptional legacy of propensity to personally recommend.
This video features David JM Orr, the Chief Executive of Mint Hotel talking about the latest news.
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