Championing Britain

Championing Britain

Forget volcanic ash, rising Euro and economic uncertainty, cottages4you is promoting holidays in the UK and helping local business win a £1,000 grant

Although last year saw a huge increase in holidays at home, cottages4you has found that the trend is continuing with 58 per cent of holidaymakers* put off taking a foreign holiday in 2010. The risk of flight disruption through strikes and the volcanic ash has meant more people are being forced to reconsider their plans and book a UK break.

The Go Local guide champions independent businesses which help make people’s holidays memorable. It is a collection of customer recommendations of places to go, things to do and where to eat and drink. Holidaymakers can easily use the online guide to locate fun filled days out, the best place to stock up on local produce and where to go for dinner. cottages4you is asking holidaymakers to continue to share their findings, to ensure the guide contains the latest new discoveries for others to enjoy.

What’s more, cottages4you is looking to reward local businesses who go above and beyond for their customers – giving four UK businesses the chance to win a £1,000 grant to help develop their enterprise. The Go Local Champions will be nominated throughout the summer by holidaymakers who feel that a shop, cafe, restaurant, pub or attraction has had a special impact on their holiday. A shortlist of finalists will then be drawn and an overall winner for each category will be announced in the Autumn.


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