Great Wall of China
Research is showing that Brits are turning their backs on traditional beach holidays and are looking for longer and more meaningful experiences when they book their 2010 and beyond travel plans.
This new breed of traveller craves more memorable and experiential holidays, with 81% of adults[ now rejecting shorter term getaways in favour of more adventurous experiences such as road trips e.g. Route 66, long-haul treks e.g. the Great Wall of China and thrill-seeking adventures e.g. Everest Base Camp.
A study by the Chicago and Illinois Tourist Office shows that Brits view the following, in order of popularity, as once in a lifetime, must-have experiences:
1. One of the world’s oldest monumental structures set in the sizzling heat of the desert – The Egyptian Pyramids
2. A real slice of iconic Americana with 2,448 miles of pleasure – Route 66 in America
3. Asia’s most symbolic treasure, in the heart of scenic Oriental wilderness – The Great Wall of China
4. Made of pure white marble and nestling amongst ornate gardens and flowing rivers – The Taj Mahal in India
5. Situated on Africa’s Southern tip, giving breath-taking views of the deep blue Southern Ocean – Table Mountain in South Africa
6. A unique city, hand-carved into the landscape and positioned near the Dead Sea – Petra in Jordan
7. Surprise inclusion but a staple for any traveller; a classic icon – The Eiffel Tower
8. One of the most challenging and enthralling places known to man – Everest Base Camp in Nepal
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