If we squint really hard, our beach can look like this
Trying to write a book, come up with a new advertising campaign, or just trying to generally get some inspiration, for something? Anything?
New research indicates that the place to head to is British and Irish beaches and coastlines, as 67 per cent of the people questioned said that this was the place where they felt most inspired.
This is all down to the reasoning that the sound of the sea is so calming, and the ebb and flow of the tide helps to calm thoughts.
Judi James, behavioural expert, says: "Isla Negra's research shows that we still regard the coast as a huge source of inspiration and calm, partly due to the emotions we associate with it - favourite holidays, happy memories, as well as the pervading calm a walk on the beach brings.
"In addition, a visit to the UK and Irish coastline is a sensory journey as well as a physical one, as the feeling of the sand, the scent of the salt-air and sound of the tide all add to the atmosphere," says Judi.
This summer Isla Negra, named after and inspired by the beautiful seaside town of Isla Negra in Chile, is looking for fellow lovers of the coast to help build an interactive map of the British and Irish coast which will allow you to travel along the coastline, revisiting the beaches of your childhood and finding new beauty spots.
From the study, they also found that 54 per cen say that their favourite childhood memories are of times spent at our great beaches, and 72 per cen say that they find listening to the sound of the sea more relaxing than lying in a warm bath or watching an hour of TV.
So, next time that you feel frustrated because you can't think clearly take a walk along the beach, you never know what you could possibly find.
Femalefirst Taryn Davies
Tagged in Travel