Kim Kardashian has launched the 'Spotlight Kindness' campaign with Snapchat.
Kim Kardashian and Kris Jenner pair up to launch Snapchat's new feature
The 'Keeping Up with the Kardashians' star teamed up with the photo-sharing app to promote their new trending page feature and, along with her mother Kris Jenner, called members of her family to wish them well.
In a YouTube video posted to Snapchat's official page, Kim called sister Khloe and said: "We just wanted to say you're so beautiful!", whilst Kris added: "Do you know how fabulous you are? And how thoughtful and kind and generous and talented and creative, compassionate."
A confused Khloe was unsure of what to make of the situation and bluntly asked: "What the f*** is going on?"
Kim, 41, and Kris, 66, were spreading awareness of the Snapchat's latest campaign which encourages users to carry out a random act of kindness and post them on their new Spotlight page for the chance to with $100,000.
The #KindnessChallenge launched on December 9th with Kim noting that kindness has the power "power to change someone’s day for the better."
In a statement, Snapchat explained the campaign and offered some examples of potential kindness acts.
It read: "Snapchatters can join Kim and Kris in submitting Snaps of their acts of kindness to Spotlight - whether it’s making someone a homemade meal, cleaning up your community, or simply surprising your loved ones with some unprompted compliments. Creators globally have a chance to receive a share of the millions per month we make available for the top Spotlight Snaps. And for Snapchatters in the US, submit to the Spotlight #KindnessChallenge via the Spotlight Trending Page showing how you spread joy by surprising a loved one with a compliment or random act of kindness for the chance to win a share of $100,000!"
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