Britain's Princess Beatrice became a trader for the day yesterday (30.10.14).
The 26-year-old royal - the daughter of Prince Andrew and his ex-wife Sarah Ferguson - lent her support to the annual Bloomberg Tradebook Charity Day at the firm's London office to help raise money for her mother's charity Children in Crisis.
Beatrice was guided on the phones by staff members in fancy dress as she took calls and sealed deals with clients.
Bloomberg Tradebook later shared a selection of pictures of the princess and tweeted: "Big thank you to HRH Princess Beatrice for joining @BBGTradebook to support @ChildrenCrisis at #TBKCharityDay (sic)"
And she wasn't the only famous face to take part in the initiative, with presenter Krishnan Guru-Murthy, 'Holby City' actor Alex Macqueen, DJ Sara Cox and 'Game of Thrones' actress Sophie Turner also on the trading floor for the day.
Commissions made from the day's trades would be donated to the charities chosen by the stars.
Children in Crisis - which was founded by Sarah in 1993 and aims to educate young people in some of the world's poorest countries - were extremely thankful for the high-profile fundraising.
Koy Thomson, CEO of Children in Crisis, said: "We are incredibly grateful to Her Royal Highness and Alex Macqueen for helping support the charity in this time of need as we face the very real threat of disease and political instability in some of the countries in which we operate.
"By lending their voices, they are helping us raise funds to continue providing education to children who so desperately want to learn and better their communities."
Tagged in Sara Cox Princess Beatrice Sophie Turner