Britain's Prince William is "deliberately" trying to keep his children out of the spotlight.
The 33-year-old royal - who has Prince George, two, and Princess Charlotte, 13 months, with his wife, the Duchess of Cambridge - doesn't want his kids to grow up with the same exposure he did.
A source said: "It's no secret that William doesn't like the media intrusion into his life, and in the country he can escape. The Queen and the Prince of Wales have given their blessing for William to live this life, and William is very grateful. It's enabling him and Kate to raise their family in a way that's as close to ordinary as they can get."
Whilst another insider added to Vanity Fair magazine: "William doesn't want George and Charlotte going through some of the experiences he went through growing up. Everything he does regarding his family is very deliberate."
Meanwhile, the family enjoyed "an ordinary day out" at Houghton Hall International Horse Trials over the weekend.
An onlooker shared: "They were just hanging out at the horse trials with a bunch of friends. They sat with the kids by the grass beside the lake with all the public.
"They were literally just having an ordinary day out, sitting on the grass in jeans. Charlotte was running around. She's little but she's a good mover! The children were playing about and running around while they sat there eating cake off paper plates. William was eating cake off a paper plate just like anyone else."
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