Britain's Prince Harry's ex-girlfriend is modelling for Rigby & Peller.
Florence Brudenell-Bruce, 25, has been signed up to the English lingerie retailer to celebrate its 75th anniversary by showing off the Spring/Summer 14 swimwear collection.
The stunning blonde - who dated the flame-haired prince in 2011 - flaunted her toned physique in pictures, which were taken in the Bahamas by photographer Eddie Wrey.
The new collection, which launches in April, promises maximum and support and comfort, while flattering your assets.
Meanwhile, Harry's current girlfriend Cressida Bonas - whom he has been dating since 2012 - isn't keen on modelling and has turned down a number of shoot opportunities with luxury brands in the past.
A source said previously: "Cressida has turned down a fortune for huge modelling jobs for fashion houses.
"She would make a terrific model but she won't do it. We are all laughing as she goes for the scruffy charity shop look rather than designer labels.
"She is not the sort of girl to swan around doing nothing.
"She's got a terrific brain and wants to use it. It's important to her to earn her own money but she has to be careful.
"In many ways her life is on hold as she can't do what she wants because of dating Harry - it wouldn't look right."
Tagged in Prince Harry Cressida Bonas