Britain's Prince Harry will reveal a personal secret later today (01.12.14).
The 30-year-old royal will be joined by a host of celebrities in revealing an intimate fact about himself, to show solidarity with HIV sufferers across the globe on World AIDS Day.
The Prince, Nicole Scherzinger, Paloma Faith and Gemma Arterton are among the famous faces preparing to open up about themselves on the Feel No Shame website this afternoon.
The idea is to reveal a secret to show those who suffer with HIV not to be ashamed of it and to seek medical support and education about their condition in an effort to prevent the virus from spreading.
The campaign has been organised by the charity Sentebale - which was co-founded by Prince Harry - to raise awareness of how eradicating the shame and stigma can save lives.
The flame-haired royal launched the campaign this morning (01.12.14) by asking the public to share the own secrets via social media with the hashtag â¯feelnoshame in return for his, which will be revealed on the website at 1pm.
Other celebrity's videos will be released throughout the day.
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