Britain's Prince Charles has called for a change in capitalism to save the planet.
The 65-year-old royal insists society should tackle the growing threat of climate change before it's too late to do so and those with "power and influence" should use their recognition to help to so.
Save The Planet - Prince Charles calls for a change in capitalism to help save the planet before it's too late to do so.
Talking at a conference on Inclusive Capitalism at the City of London's Mansion House, he said: "Either we continue along the path we seem collectively determined to follow, apparently at the mercy of those who so vociferously and aggressively deny that our current operating model has an effect upon dangerously accelerating climate change - which I fear will bring us to our own destruction, or we can choose to act now, before it is finally too late, using all of the power and influence, sustainable and resilient society.
"There will, of course, be hard choices to make, and, take it from me, in the short term you will not be popular with your peers, but if you stand firm and take the kind of action that is needed, I have every confidence the rewards will be immense."
He also insisted young people should be "at the heart of companies' employment practices" and urged business leaders to help combat the the increasing youth employment crisis.
Before he added: "After all, it is perhaps worth bearing in mind that at the end of the day the primary purpose of capitalism should surely be to serve the wider, long-term interests and concerns of humanity."
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