Meghan Markle's fashion choices are driving sales for a London fashion brand.
Meghan Markle
The 35-year-old 'Suits' actress has become one of the most photographed women in the world since it was confirmed she is dating Prince Harry and it appears that, like the Duchess of Cambridge, Meghan's accessory choices are helping to boost sales, with London jewellery brand Missom among the main beneficiaries.
After the actress was recently spotted wearing a distinctive set of rings, the London store quickly founds its phones ringing like never before.
In fact, Missoma saw a surge of 5,000 visitors to its website within hours of the photographs being published, strongly suggesting it was Meghan's influence that led to the sudden spike in interest.
A spokesperson for the firm told the Daily Mail newspaper: "Meghan has been wearing Missoma for a few years now and has long been a fan of the brand."
In addition to being snapped by paparazzi, Meghan has also been known to post shots of herself wearing the jewellery on her Instagram account.
Meanwhile, Meghan's half-brother Tom Markle Jr. recently claimed marriage is "on the cards" for her and the British royal.
Tom apologised to the actress after he was arrested following an incident between himself and his girlfriend, but said he hoped he would still be invited to Meghan's would-be wedding to the prince.
He said: "Marriage and kids is on the cards for Meghan and Harry and I still want to go to the wedding if they'll let me.
"Of course I want to go to London and Buckingham Palace.
"Their relationship has been going from strength to strength and this drama is the last thing I wanted to happen. I want to tell Meghan I am truly sorry from the bottom of my heart."
Tagged in Prince Harry Meghan Markle