James Middleton admits the Middleton family are "close".
The Duchess of Cambridge's brother - who co-founded Boomf, a service which offers to print Instagram photographs on to marshmallows - says his parents' strong work ethic has rubbed off on him and insists the whole family pulls together and is extremely supportive of anything they decide to pursue.
He told the Evening Standard newspaper: "For Mum and Dad ... work and home is family, so work is family and home is family. We grew up with that.
"We're great at doing it. It's about producing many different mediums to be able to celebrate. Celebrations are great fun. Bunting and this and that and the other.
"I love my family very much and I'm very, very close to [them]. I support everything every single person in my family does and vice versa."
Asked if he views being a Middleton as a negative or positive in business, he added: "Both. But like anything you want to be known as an individual, not what people perceive you to be."