The research, which was designed to mark the launch of the new out-of-this-world Novi Stars dolls, questioned 516 children aged eight to 15 on all things alien related.
British kids have certainly taken a lead from the X Files: when asked when they thought aliens would land on Earth, a quarter of children said they think they have already visited us.
Alien Christmas
With news from outer space coming in almost daily thanks to the Mars Rover, it is fun to hear what kids in Britain think about alien life. I think we all wonder about what aliens might look like...
With two per cent of the +500 questioned thinking that aliens might land on Earth in time for Christmas, MGA asked about how kids thought aliens might enjoy an Earth Christmas.
Over a third (35 per cent) said aliens would most like the Earth custom of receiving great toys and presents at Christmas, with nearly a quarter (21 per cent) saying aliens would love dinner on Christmas Day.
Half of all the kids questioned thought the TV programme aliens should definitely watch if they landed on Earth on Christmas Day was Dr Who, with 30 per cent stating a movie featuring a typical Earth family, 17 per cent saying the news and 15 per cent saying the Queen’s speech.
When it comes to buying Christmas presents for extra-terrestrial visitors, a sensible half of kids would opt for a guidebook to Earth, while a fun 15 per cent would gift wrap some furry dice for the alien space craft, and one in ten would present a One Direction CD – perfect for the long journey home.
Jo Body, head of marketing at MGA, said: “With news from outer space coming in almost daily thanks to the Mars Rover, it is fun to hear what kids in Britain think about alien life. I think we all wonder about what aliens might look like and what powers they might have. Our research shows that being able to fly and read minds are alien powers that British kids would love to have themselves.
“We’re sure that this fascination with all things extra-terrestrial is going to make the new Novi Stars range of space alien dolls a real hit this Christmas – whether real aliens arrive or not!”
The Novi Stars dolls are the girls from the stars who combine outrageous, out of this world adventure with cutting edge toy features never seen before in doll play. Each character has a unique cosmic feature that helps express the star within themselves. Una Verse has a body filled with glitter and water, Alie Lectric lights up in multiple cosmic colours, Mae Tallick speaks cosmic phrases with her robot-like voice and Ari Roma has a pink encrusted glitter body and smells of bubble gum.
Each doll comes with a galactic pet, a glow-in-the dark doll stand and the package handle even becomes an antenna headband for girls to wear. Novi Stars™ dolls are suitable for girls aged six-plus and priced at around £19.99.
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