Can you cook Edwina and Ben's simple recipes?
On 12th and 13th September, in an election-style campaign, Ben will visited southern England, whilst Edwina toured the north of England, in a bid to get young people up and down the country cooking and mastering their signature dishes.
Each celebrity is aiming to gain the biggest following for their dish by encouraging people to vote for their favourite via the campaign website www.5by25.com and by spreading the word through Facebook and Twitter.
TV presenter Ben Shephard visited youth organisations and community centres in Southampton, Bristol and Watford, teaching young people to cook his very own version of the traditional Shepherd’s Pie.
More important than beating Edwina, success in this competition means ensuring young people master my simple shepherd’s pie and can cook the dish for their friends and family for years to come
Former politician, novelist and Strictly Come Dancing star Edwina Currie will be cooking her simple lamb curry – with her own special twist – in Wigan, Birmingham and Halifax, Yorkshire.
The young people taking part in the initiative are 16-25 years-olds currently involved with organisations around the country including The Prince’s Trust Fairbridge Programme, Kids Count, Food Positive, Southampton Voluntary Services and Focus on Food.
Each of these organisations have recognised how important learning to cook is as a life skill and that teaching the young, whatever their background or circumstance, is a key priority. The organisations have been working with the Red Tractor beef and lamb 5by25 campaign to help make this happen.
Ben Shephard says: “In the spirit of friendly competition, I am fired up about winning this challenge as I believe cooking is such a vital skill to learn. More important than beating Edwina, success in this competition means ensuring young people master my simple shepherd’s pie and can cook the dish for their friends and family for years to come.”
Edwina Currie, says: “All young people should have the choice to cook and feel empowered by the knowledge of how to select, prepare and cook simple dishes from fresh food.
"Beating Ben aside, seeing my lamb curry become the champion dish means that young people across the country will learn the skills to cook from scratch and feel confident in the kitchen for years to come," she says.
The Red Tractor beef and lamb 5by25 campaign was launched in October 2011 after research revealed almost 60% of Britain’s 16-25 year-olds are leaving home without the ability to cook even a simple Spaghetti Bolognese.
The website is core to the campaign and contains a selection of simple but tasty recipes including Edwina’s Curry and Ben’s Shepherd’s Pie as well as guidance on selecting the best ingredients and food preparation. Young people are encouraged to cook these simple meals from scratch and complete the ‘Master the Dish’ challenge.
Jane Ritchie-Smith, Head of Consumer Marketing at EBLEX, the organisation that founded the Red Tractor beef and lamb 5by25 campaign, says: “We’re very excited to have Ben Shephard and Edwina Currie involved in this year’s campaign which we hope will really boost the profile of 5by25.
"It’s all about helping young people learn skills for life including time management, planning and self-sufficiency through cooking; but we’re hoping to have a bit of fun along the way as well!” she adds.
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Shabana Adam