The nation is celebrating as the beautiful royal couple, Prince William and the Duchess of Cambridge, announced they are expecting their first child together, earlier this week.
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And the whole world already has high expectations for the new Royal baby as he or she was voted the world’s most influential tot months ago.
A survey all the way back in March this year found the future offspring of Prince William and Kate would have more brand power than any other child on earth.
The future heir to the throne beat off stiff competition from celeb royalty, with Beyoncé and Jay-Z’s baby Blue Ivy, coming second.
The poll, by LondonPRagency.com, asked 750 parents to rank the marketing potential of young children from across the world.
Coming in a close third was the Beckham’s youngest child, Harper Seven followed by Phoebe Gates (daughter of America’s richest man Bill Gates) in fourth.
Steve McComish of LondonPRagency.com said: “The new Royal arrival will be the most famous baby on earth.
“Celebrities these days are quick to realise the marketing potential of their offspring. Harper Beckham has already had modelling offers and Beyonce and Jay Z went as far as trade marking the name of their daughter Blue Ivy after her birth last January."
It has been reported that the Royal couple will be opting for a more traditional name for their newborn, rather than the unusual and sometime quirky choices that many celebrities go for.
Steve added: “I doubt we will see William and Kate doing anything quite like that. I’m sure they will choose a traditional name for their baby. Whatever name they do choose is likely to become one of the most popular baby names of the next few years.
“Royal watchers everywhere will be keeping a close eye on all the branding choices the couple make for their little one and all kinds of brands are likely to send in free goods in a bid for an unofficial endorsement.
“Whichever brands do become associated with the new arrival are likely to see a huge spike in sales. The marketing potential of this tot cannot be exaggerated,” he said.
The Top Ten Most Influential Children in the World:
1. HRH TBC
2. Blue Ivy
3. Harper Seven
4. Phoebe Gates
5. Sasha Obama
6. Rocco Ritchie
7. Zachary Furnish-John
8. Florence Endellion Cameron
9. Giulia Sarkozy-Bruni
10. James, Viscount Wessex