British primary school children can list almost four times as many celebrities, as they can wildflowers, birds and wild animals, according to new research.
Those polled revealed more knowledge about their favourite celebrities, such as David Beckham, Miley Cyrus and Zac Efron, than they did about basic wildlife.
Other popular picks for girls included Britney Spears and Kylie Minogue, whilst boys reeled off famous faces such as Steven Gerrard, Simon Cowell and Michael Jackson.
Conversely, when asked to turn their focus to the British countryside, children could only name on average 2 wild flowers, 3 wild animals and 4 garden birds.
Children were however able to spin off the names of 10 cartoon characters in addition to the 8 celebrities.
In research undertaken by Robinsons Be Natural, one in four children were found to be unaware that a tadpole develops into a frog in later life, yet almost half of children surveyed (47%) said playing outside was their favourite playtime activity.
Despite this passion for the outdoors, the research results showed that children know very little about the world around them.
With this in mind, television presenter Michaela Strachan has taken the initiative to inspire the Nation’s children to get outside, and increase their nature knowledge!
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