Jemma Kidd will be on the judging panel
Walt Disney World resort in Florida is looking for its first ever ‘Walt Disney World Family’ – and it’s looking here in the UK. This never-been-done before search will unearth a unique Family that captures what Walt Disney World is all about.
UK families will be able to enter at www.disney.co.uk/waltdisneyworldfamily simply by explaining what makes their family one of a kind and why they best represent the attributes of Walt Disney World - ‘fun, relaxation thrills and memories’.
Much like the recent Emmy award-winning ‘Modern Family’, this world first family can be made up of a number of different people, including immediate or distant family, friends, colleagues or even neighbours.
2012 has been the year that GB has bonded. This multi-generational holiday trend is a win-win for everyone. It fosters a supportive and inclusive environmentmeaning everyone has a better time...
The winning British family, as judged by a panel including well-known family girl Jemma Kidd, herself from a large and diverse family, will become famous both in the UK with their family name commemorated on the Florida resort for an entire year, as well as featuring in a new marketing campaign.
The hunt coincides with new research from Walt Disney World, amongst 2,000 UK adults, looking back at family holidays in 2012, the year of the Jubilee and Olympics, which reveals a new wave of ‘togetherness’ amongst British families.
It shows that a typical family holiday made up of ‘mum, dad and the kids’ is becoming a thing of the past, with a third of Brits now holidaying with five or more people. Additionally, more than a quarter (27 per cent) of UK family holidays in 2012 consisted of three or more generations of the same family.
And Brits are no longer choosing to spend their holidays with just their immediate family; the survey also found that 28 per cent of British adults went on a family holiday with their parents or in-laws in 2012 and more than 60 per cent have even taken their friends. This new inclusive trend even extends to ex-partners, with more than a third of us having taken our ex on a family holiday within the past 12 months.
Liz Fraser, well-known family commentator, says: “2012 has been the year that GB has bonded. This multi-generational holiday trend is a win-win for everyone. It fosters a supportive and inclusive environment, meaning everyone has a better time during their ‘down time’. ”
As for why we are going away in these extended, multigenerational family groups - for 63 per cent of Brits, a family holiday is one of the only times that they get to spend quality time together, with only 15 per cent of people meeting up with those they go on a family holiday with more than three times a year.
Hugh Wood, Vice President and Managing Director of Disney Destinations International, says: “Our first ever hunt for a UK family that best represents what Walt Disney World is all about shows just how ‘special’ Great Britain is regarded right now.
"This new wave of ‘togetherness’ highlighted by our research findings, shows that now more than ever, people are looking for a holiday to cater for the whole family’s needs," he says.
For almost half of Brits, having shared experiences and creating memories as a family to look back on is one of the key reasons why families still holiday together, so Walt Disney World Florida is the perfect holiday destination, offering something for everyone of all ages, from children to parents alike.
From the heart and soul of the thrilling Magic Kingdom theme park to water parks, golf courses, shopping and entertainment complexes, beach resorts and spas, there’s magic around every corner.
FemaleFirst @FemaleFirst_UK
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