Boots UK have decided to invite the nation to celebrate all of the special people in their lives this Christmas, with the launch of a new multi-channel campaign '#SpecialBecause', featuring their brand new 2014 Christmas advert as part of the campaign.
Designed to inspire those who engage to make those who are special in their lives feel truly valued this festive season, everyone can get involved online and in-store to show off what makes their loved ones '#SpecialBecause'.
Director of Marketing at Boots UK Andy Ferguson explains: "We know that for our customers giving the perfect Christmas gift offers much more than just the present itself, it is a way for them to show how much they care. This Christmas we want to inspire our customers to celebrate the special people in their lives, not just by giving the perfect gift from Boots, but by sharing the reasons they matter for the whole nation to see.
"Be it the best friend who always takes your late night phone calls, the brother who's your babysitting backstop, or the colleague who makes the office cheery this year at Boots we have a special gift for everyone, from the smallest of stocking fillers to the most luxurious of beauty treats. That's what #SpecialBecause is all about... making those who make us feel good, often in the smallest or simplest of ways, realise just how special they are."
The new television advert is to air for the first time in full during the Downton Abbey finale tomorrow night - Sunday November 9 - on ITV.
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