Britain's Biggest Toy Megastores have sold a staggering 3 billion toys to 360 million customers over the last three decades. The toy giant opened their first five stores in the UK in 1985, when Transformers (Robots in Disguise) ruled the universe and a slow and unwieldy Amstrad Home Computer System was considered the ultimate state-of-the-art computer game.
In 1992 Thunderbirds Tracy Island created queues galore as the popular toy became a must-have for the second time in history; and it has huge potential to be the top winner again in 2015. Favourites Teenage Mutant Ninja Turtles are set to be a key performer with their giant Leo playset, 25 years after they first appeared in the Toys "R" Us Top Christmas toys list.
LEGO is an all-time popular classic favourite and the ingenuity and designs of the latest LEGO ranges and their continuous development and progression of playability for kids of all ages will always see it at the top of Construction toys.
Star Wars has been a key range at Toys "R" Us since the toy giant's launch in 1985. Avid collectors, fans and new generations of kids will be ignited by the latest exciting toys including the new Ultimate FX Kylo Ren Lightsabre and the awesome Millennium Falcon as Lucasfilms gear up for the launch of the new movie episode, Star Wars The Force Awakens.
And who can forget Barbie, this beautiful, energetic and fashionable icon first appeared in in the Christmas Hot list in 1993, she has evolved with time and now uses online technology to create personalities and friendships with her owners and is back in the 2015 must-have list with her equally as good looking horse.
Here is the Toy Timeline' that shows the toys of choice over the last three decades:
Toys "R" Us: 30 Years of the British Christmas
1985 - Transformers, Robots in Disguise Optimus Prime. The vehicles that switched from vehicle to robot and back again were in huge demand at Christmas.
1986 - Football Stickers. Just 10p per pack. The year of the World Cup - and Maradona's infamous 'Hand of God' goal - sparked a nationwide playground sticker craze.
1987 - Sylvanian Families. The cute little animal families came with hundreds of accessories - everything from houses to clothes and even table ornaments.
1988 - Ghostbusters Proton Pack. Kids everywhere wanted a replica 'proton pack' to capture spooks.
1989 - Batman Bat Mobile. Batmania swept the UK with the launch of Tim Burton's Batman movie.
1990 - Teenage Mutant Hero Turtles. The 'heroes in a half-shell' (Michelangelo, Donatello, Leonardo and Raphael) came kung fu kicking their way out of the sewers of New York and into the hearts of UK youngsters.
1991 - GameBoy. Nintendo launched the pocket-sized computer game in the UK to a rapturous reception.
1992 - Thunderbirds Tracy Island. Thunderbirds was reborn and dads treated their kids to the famous 'Tracy Island' causing queues galore at Christmas.
1993 - Barbie Ever popular, the beautiful and perfect Barbie was a huge favourite for girls this year.
1994 - Power Rangers Figures. The launch of Power Rangers caused worldwide demand with their 'GO GO Power Rangers theme tune.
1995 - POGS. A new craze swept the school playgrounds and became a sensational success. These little 'milk caps' were meant to be collected - and flipped like outsize tiddlywinks.
1996 - Toy Story Buzz Lightyear The Pixar movie opened in the UK setting a new standard for animation and making overnight sensation of Buzz Lightyear.
1997 - 2 in 1 year - Teletubbies & Tamagotchis. Uh-oh! Teletubbies took the BBC by storm and Tamagotchi became the new playground craze as virtual pets came over from Japan. The egg shaped virtual pet sold over 40 million pieces in 1997. Both toys created massive queues at stores as Toys R Us made overnight deliveries to cope with demand.
1998 - Furby, the Interactive Pet. Furby, the Interactive Pet from Bandai launched in late October and became the big Christmas toy.
1999 - Who wants to be a Millionaire? Chris Tarrant's popular TV quiz got the nation guessing and a new board game and interactive game flew off the shelves.
2000 - Teksta the Robotic Dogs. Teksta became a popular interactive pet - his artificial intelligence responded to light, sound, touch and infra-red.
2001 - Bob the Builder Loved by all, Bob and his pals, Scoop, Muck and Dizzy were on all pre-schoolers' wish lists.
2002 - Bratz Dolls. Bratz, the dolls with a 'passion for fashion' arrived in town, putting Barbie's nose out of joint.
2003 - Beyblades. A new Japanese phenomenon - Beyblades, the battling spinning tops took UK playgrounds by storm and became a hit for Christmas.
2004 - Robosapien. The radio control robot with NASA technology was in big demand with last minute deliveries being made to Toys R Us stores.
2005 - Tamagotchi. Tamagotchi was relaunched as the new playground craze.
2006 - Doctor Who 'Cyberman' Mask stormed into the UK market with a huge range of toys from the new series, the new generation Doctor Who fans were born.
2007 - In the Night Garden Iggle Piggle Newcomer Iggle Piggle from In the Night Garden was loved by little ones.
2008 - High School Musical Dance Mat. High School Musical became a musical phenomenon and reached popularity stakes in the toy sections.
2009 - Go Go Pet Hamsters. These mechanical little rodents became the must-have toy with shelves being restocked on a daily basis.
2010 - Toy Story 3 Jet Pack Buzz Lightyear influenced British shoppers and was catapulted back into the limelight with the release of the new movie.
2011 - Leapfrogs LeapPad Explorer Tablet inspirational interactive and educational learning toys made the year a techno led season for knowledgeable kids.
2012 - Skylanders Giants Skylanders took the UK by storm and continued to grow in popularity with games players and its combination of toy with technology onscreen.
2013 - FURBY™ Boom performed on the cute stakes, as its advanced features won the hearts of the family and once again identified toy and technology combination as winners.
2014 - FROZEN Snow Glow Elsa The country went crazy and really 'Let it Go' with Frozen Fever sweeping the nation.
2015 - Will Toys from Yesteryear make it to the No. 1 Spot this Christmas?
Thirty Years of Favourite Toys
Toys "R" Us reveal the 2015 Top Christmas Toys.
Barbie Saddle 'n' Ride Horse & Doll
Bright Beats Dance & Move BeatBo
Clever Keet
Easy Nail Spa
Frozen Sing with me Elsa
Hair Glow Rapunzel
IDO3D Deluxe Design Studio
Kinetic Sand Box
Lego Deep Sea Exploration Vessel
LEGO Friends Heartlake Grand Hotel
Minions Tumbling Stuart
Nerf N Strike Modulus
Paw Patrol Paw Patroller
Pie Face
Shopkins Ice Cream Truck
Star Wars Ultimate FX Kylo Ren Lightsabre
Star Wars Millenium Falcon
Thunderbirds Tracy Island
Turtles Giant Leo Playset
V-Tech Toot Toot City