Miley Cyrus shower selfie
The selfie is back, but this time it's in aid of #cancerawareness. The #nomakeupselfie is currently dominating Twitter and Instagram, but the campaign has raised some interesting questions.
While thousands, about 8,700 tags on Instagram the last time I checked, are getting involved in the #nomakeupselfie how many are actually donating to Cancer Research? Or is it just an excuse to post another selfie?
The trend is much like the 'Bare-faced' campaign for Children in Need from 2013 which saw celebs ditch their make up for charity.
Suki Waterhouse for Children in Need
However, the #nomakeupselfie is not actually affliated with Cancer Research as they state here on Twitter:
Unfortunately, without the affiliation to Cancer Research, there have been many calls for the girls to put down the camera and just donate the money.
One Twitter user said: "Personally I think its a good idea implemented poorly it could've been a female movember but it seems that its just mocked."
Another said: "I doubt the majority of people have donated. I think they just like to feel a part of something; a community."
Cancer Research have since tweeted the following:
Since the campaign has gone viral the charity has noticed an increase in the number of donations being made, in part down to the attention the social media trend has provided.
Kath Abrahams, Director of Engagement and Income generation at Breakthrough Breast Cancer, said:
“We are delighted to see the success of the no make-up selfie viral campaign. It is great to see the British public getting behind the campaign and helping to raise awareness of breast cancer.
“Here at Breakthrough, we have seen a huge spike in the number of unique visitors to our website, smashing our record to date. We have received hundreds of donations from people simply texting PINK to 70300 in the past 24 hours. We would like to thank all those who have supported us, enabling our scientists to continue their life-saving research.
“Breast cancer is not yesterday’s problem; every ten minutes a woman is diagnosed with breast cancer. Anything that gets the public behind this important cause is to be celebrated. It isn’t too late to get involved, so go ahead and text PINK to 70300.”
They are happy with the attention the trend is bringing to Cancer Research, so keep spreading the word and donating!
What do you think of the #nomakeupselfie?
Tagged in Selfie