The NHS are now handing out condoms to underage pupils and those up to the age of 24 years, in a bid to reduce the number of teenage pregnancies and STIs.
Underage youngsters have the ability to now sign-up for the 'C-Card' scheme without first having to go and see a nurse or GP.
Entitling them to a pack of six contraceptives, the card has to be renewed after being used up to six times for those 16 or over, and three times for those aged 13 to 15. A promotional website called Areyougettingit.com even outlines the different types of condoms that are on offer.
Text on the site includes vulgar fruit innuendos and encourages those visiting to 'get it on' with 'no names, no judgments, no worries'.
Advisers at schools, libraries, health centres and pharmacies including Boots and Lloyds are able to dish out the C-Cards, and officials claim that this new initiative is going to help out youngsters in the long-run.
Campaigners however have now insisted that it could lead to youngsters thinking underage sex is the norm.
Simon Calvert of the Christian Institute commented: "It's worrying that the adults in charge of health authorities don't seem to realise it's against the law for children to have underage sex.
"Rather than helping them to have underage sex they need to be focusing on protecting them from it. Let kids be kids."
Julia McGinley of Netmums went on to say: "Initiatives to prevent teenage pregnancy are to be welcomed. But offering free condoms to underage schoolchildren is highly questionable. The site is designed to look like an ad for a trendy rock gig while the name suggests being sexually active underage is cool."
The scheme is being operated by a number of health trusts and is in line with guidance from official watchdog 'Public Health England'.
C-Cards are being offered from Western Sussex Hospitals to the 13 to 24 age group, with advisers also giving recipients tips on safe use of condoms, with a pack of 12 of the contraceptives and lubricant.
George Findlay of Western Sussex Hospitals said: "To register on the C-Card scheme the young person has to have a one-to-one discussion with a health professional or trained youth worker and are always encouraged to talk with their parents.
"Contraception is only provided if the young person understands the advice they are given and, as they are at risk of becoming pregnant or getting a sexually transmitted infection, it is therefore in their best interests.
"The scheme provides a safe place for them to talk in confidence to a professional trained in child safeguarding, who will highlight the age of consent, provide accurate information and explain what services are available to help a young person look after their sexual health and wellbeing."
The Department for Health have declined to comment other than to mention that the C-Card schemes operate only at local levels.