The annual BearFaced campaign launches today, where celebs shun makeup in a bid to raise money for BBC Children in Need.
Michelle Keegan is encouraging women to go #BearFaced
Beauties including Michelle Keegan, Rochelle Humes, Ella Eyre and Laura Mulva join the line-up for the third year of the campaign.
In 2014, the BearFaced campaign encourages women across the UK to share a make-up free moment anytime in the run up to Appeal day on Friday 14 November; all they need to do is swap their make-up for a Pawprint.
BAFTA TV Award winner, Olivia Colman, Lorraine Kelly, Sophie Ellis-Bextor and beauty blogger Tanya Burr also show off their natural beauty. Each of the ladies have gone BearFaced in a make-up free photo-shoot by world renowned photographer, Rankin, to encourage women across the UK to come together to do the same.
Michelle Keegan said: "I am calling on women from across the UK to take some time this week and have a #BearFaced moment, all you need to do is swap your makeup for a Pawprint, this one small act will go on to make a huge difference."
Sophie Ellis-Bextor said: "I'm delighted to be joining the 2014 BearFaced campaign alongside so many phenomenal women, from Olivia Colman, to BBC Children in Need project workers, the people who are out there, making a difference to young lives. It is a campaign that brings women together from across the UK, and is something I am very proud to be a part of. So I am asking for women across the UK to pop to Boots, pick up a Pawprint and have a #BearFaced moment today, a simple act that will go on to help change young lives."
This year, for the first time since the campaign began, celebrities are also being joined by women from across the UK who work in, or have been supported by the projects BBC Children in Need fund. The project workers hail from all corners of the UK and work in projects that make a difference to the lives of disadvantaged children and young people across the UK. These eight women have become advocates of the campaign, having seen first-hand the difference that the money raised makes to young lives right here in the UK. Also joining the campaign are two colleagues from Boots UK, both of whom are long-time supporters of BBC Children in Need, supporting local projects and leading on fundraising in their areas.
Olivia Coleman said: "Please join me in showing your support for BBC Children in Need by having a BearFaced moment this year. Whether it is a five minute moment or a one hour moment, I want to see your beautiful bare faces across the UK, but don't forget your Pawprint!"
The Pudsey Pawprints as seen on the BearFaced line-up are available exclusively at Boots UK, as well as online from boots.com. Boots have been a key partner to the charity for eleven years, with its customers and colleagues donating, fundraising, to support the projects the charity funds.
Participants are encouraged to share their BearFaced moment at bbc.co.uk/pudsey and be a part of the Big BearFaced Selfie.
Sarah Monteith, Director of Marketing and Fundraising BBC Children in Need said; "BBC Children in Need is proud to be bringing back BearFaced for its third consecutive year, and we are delighted that our project workers have got involved this year as well. It's a great initiative that always proves successful, it's such a simple way for women across the UK to get involved and raise money for those that need it most"
Find out more at bbc.co.uk/pudsey
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