This week, Jessica Ennis-Hill has been awarded the celebrity woman with the most 'aspirational figure' by 3,000 women, in a study by protein based fruit drink provider Everything but the Cow.
Jessica Ennis-Hill
Since the success of women in London 2012, many have taken a serious interest in their fitness and sport in general. 35% would like to see more women's sports on TV and consequently, a strong and athletic figure has taken over from skinny in terms of what women want their bodies to look like.
Ennis-Hill was ranked before Kim Kardashian and Cara Delvigne, proving that people are manoeuvring away from being envious of the slimmer figure and gravitating towards lean and mean.
Females, over the decades, have aspired to be curvy, then petite, followed by super skinny and now they want to be strong and toned. The This Girl Can campaign has encouraged women around the country to kick size zero out- enter #strongnotskinny.
Half of women now exercise to keep fit and healthy not to lose weight or stay slim (only 19%)- this is encouraging news, showing that women are getting their priorities right when it comes to their bodies.
Sadly, 67% of women worry that men will be repulsed by an athletic body, but with Ennis-Hill coming out on top- this is clearly not the case. Alas, 51% of ladies still avoid the weights so they can still feel feminine.
Personal trainer Ramona Braganza, known for sculpting some of Hollywood's hottest bodies, says: " Women often shy away from strength training, because they worry it will make them bulk up. However I always recommend lifting weights to my clients, including Jessica Alba, Halle Berry and Anne Hathaway, who all look shapely, slim and feminine. And with Jessica Ennis coming out on top for British women in this recent poll, it just goes to show that women shouldn't shy away from the weight section of the gym. "
A whopping 83% of women don't know how to prepare their bodies before exercise nor do they know what to do to repair their muscles afterwards. Many will resort to consuming energy drinks which are unhealthy.
Karen Burleton, Co-Founder of Everything But The Cow said: " Only a fifth of women in the UK (20%) knew that protein is most important before and after exercise, yet it is an essential part of a healthy diet and if you're hitting the gym and exercising, protein needs must be met to build muscle tissue and aid recovery. Everything But The Cow's blend of protein and carbohydrates is a post workout essential to help muscles recover and tissue repair"
Everything But The Cow is unique blend of 7g NON GMO soya protein and 20% real fruit, which makes it a perfect drink for pre workout energy and post workout repair. The drinks are available in three tasty new flavours - Mango & Orange, Strawberry & Raspberry and Banana & Kiwi - all of which are 100% natural and free from artificial flavours, artificial sweeteners, additives and preservatives. Everything But The Cow soya protein and real fruit drinks are available nationwide in Tesco RRP £2.29. For more information visit www.facebook.com/EverythingButTheCow or join the #EverythingBut conversation on www.twitter.com/EveryButTheCow