One Pulse polled 500 females cross the UK for Dove's One Beautiful Campaign and found some sobering facts about their own opinions of their beauty.
The women were asked when the last time they thought they were beautiful was; 25% said this week, 11% said last week, 31% said not recently, 27% could not remember and a staggering 6% had never thought of themselves as beautiful at all.
In this video, the women featured were asked to write down what they believed to be negative aspects of their appearance. These thoughts were used in an uncomfortable exchange between two friends in a café.
Some of the women that were in hearing range intervened because they felt what their companion was telling them was unacceptable.
Dove wants to get the message across; If it's not acceptable to say it about someone else- why say it about ourselves?