The study of 2,000 women by Lil-Lets showed that 64% of women think celebrities make them feel less embarrassed about body hair, weight and their sex lives, over half of the women asked said they still avoid discussing taboo subjects such as periods, sexual history and personal health. Also, 60% of women say that talking about their sex lives was easier than discussing their periods.
Dame Helen Mirren is the most empowering celebrity according to research by Lil-Lets
The research marks the launch of a new initiative by Lil-Lets, its Tampon Truths campaign, which is encouraging women to share information and advice on topics still classed taboo in today's society, including periods.
Mary Young, UK and International Marketing Director at Lil-Lets, said "Women shouldn't be embarrassed to talk openly about something that is part of daily life. Lil-Lets is very proud to be starting an honest conversation around tampons and other taboos and encouraging women to share information and advice on these topics to help remove the social stigmas."
A poll was also taken to discover the most empowering female celebrity. Dame Helen Mirren won the winning spot, beating the likes of J.K Rowling, Michelle Obama, Taylor Swift and Emma Watson. The poll revealed some statistics about how celebrities influence our lives.
It revealed that 55% of women said celebrities make them feel more confident about their appearance and almost three in ten went as far as to say they have worn, said or done something a little different to the norm after seeing a celebrity do the same thing.
Mary Young added "Women in the public eye can make a real difference to how others lead their lives - by seeing our idols and people we look up to doing and saying what they believe in, it can give real women the confidence to do the same. They can help to make things that many are too shy or ashamed to do seem more acceptable."
To find out more about the Lil-Lets Tampon Truths campaign and its SmartFit tampon range visit Smartfit.co.uk.
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