Helen Mirren, Sarah Jessica Parker, Britney Spears and Lea Michele are just some of the famous famous who have shown their support for Alder Hey Children's Hospital with an Alphabet Scarf.
These are just some of the celebs who have shown their support
The famous personalities, as well as patrons, ambassadors and patients of Alder Hey, have shown their support for the campaign by wearing the scarves with their initial displayed as a collegiate style appliqué letter.
Matalan have created the scarves in aid of Alder Hey Children's Hospital to help raise vital funds for the new state-of-the-art children's hospital, education and research centre 'Alder Hey in the Park'.
The Alphabet Scarves, which have also been modelled by the likes of Helen Mirren, Rod Stewart, Tinie Tempah and Bruce Forsyth, are on sale in Matalan stores across the UK and online at www.Matalan.co.uk priced at £10 and £5 for children, with 100% of profits going straight to Alder Hey.
Jason Hargreaves, Managing Director at Matalan, said: "Family is at the heart of everything we do at Matalan so a partnership with Alder Hey Children's Hospital was a perfect fit for us.
"We're extremely excited to be working on such a special project together this Christmas that will help us to raise much needed funds for the hospital whilst offering our customers a perfect gift for their loved ones."
Planned to open in 2015, Europe's only children's 'hospital in a park' will bring together excellent care, technology and design to provide the best possible healing environment for children and their families.
Coupled with first class teaching and research the hospital will be designed to attract the best talent in the world.
Louise Barrett, Head of Corporate and Major Giving for Alder Hey Children's Charity: "The Hargreaves Family have been long standing supporters of Alder Hey and we are incredibly excited about our Partnership with Matalan and this Campaign."
Join Matalan and a host of celebrities and show your support for Alder Hey by buying your loved one an Alphabet Scarf or even modelling your own this Christmas.
