The study found that 88% of Brits walk up to five miles during a typical Christmas shopping trip, whilst 90% of consumers spend up to five hours searching for the perfect gifts for loved ones.
In response to the findings, Costa has created five novelty slippers to match its iconic festive cup characters - Santa Claus, the Penguin, the Snowman, the Elf and the Robin, with Baristas gifting the footwear to customers who are all 'shopped out' over the busy festive period!
The specially designed slippers will be available across Costa's busiest shopping centre stores, as well as on the Costa website via an online competition.
Caroline Harris, Marketing Director UK Retail at Costa, said "We know Christmas is one of the busiest times for our customers, with so many focusing on finding the perfect gift for their loved ones that they forget to take a much-needed break. We hope that our Costa Christmas slippers will give our customers the chance to put their feet up and enjoy a little moment to themselves, during the Christmas shopping rush."
In the lead up to the busiest Christmas shopping week of the year, the research also revealed that more than three quarters (77%) of Brits make up to five Christmas shopping trips each year, whilst 93% of people visit up to three towns or cities to complete their Christmas shopping.
Nearly half of Brits (46%) said they like to enjoy a relaxing cup of tea or coffee at the end of a busy Christmas shopping trip, preferably in a café, whilst a fifth (20%) admitted that the thought of putting their feet up got them through the Christmas shopping rush. Glaswegians are the most generous, spending £197 on Christmas presents during one shopping trip.
Customers can find out more about the new Costa Christmas slippers by visiting www.costa.co.uk/christmas-slippers.
Costa reveals the nation's Christmas shopping habits