Bon Jovi must feel a little threatned by an all female tribute act, after forcing the clan to change their name from Blonde Jovi - because they're scared fans will confuse the two groups.
The all-girl five-piece are now performing as Blonde Jersey - a reference to Jon Bon Jovi's home state of New Jersey - after the star's lawyers hit them with a cease and desist order.
According to Undercover.com.au, the letter read, "It has recently come to our attention that your band is using the mark and name BLONDE JOVI in connection with live musical performances; more specifically, a Bon Jovi tribute band. Our investigation also uncovered that you are using Bon Jovi Production's 'Heart and Dagger' logo trademark prominently on your website.
“Unfortunately, and despite the fact that our client appreciates the reverence that your band pays tribute to Bon Jovi, as a tribute band, our client nevertheless is charged with the duty of enforcing its trademark rights.
"In this regard, BJP cannot allow your band to use the mark and name BLONDE JOVI (or any other BJP trademarks), as such use creates a likelihood of confusion with our client, and capitalises on the goodwill and reputation of its well-known marks."
The tribute act have shut down their website, and switched their name on MySpace.com, posting a message on the social networking site that reads, "Due to threatened legal action by Jon Bon Jovi's attorneys, we will no longer be using the name BLONDE JOVI.
“We are temporarily calling ourselves BLONDE JERSEY, until we come up with a new name. If you have any name suggestions, please email us! Nothing containing JOVI, or anything similar to JOVI may be used so BLONDE GIOVI, BLONDE JOE V, BLONDE JOVIE, are not options. Thanks for your support! Too bad we didn't go with our original name idea of BOOB JOVI!".
FemaleFirst - Ruth Harrison
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