Callum Wright may at the moment be a name you're unfamiliar with, but if his forthcoming debut single '1.2.3' is anything to go by, he's going to burst onto the scene and make a huge splash with its official release.
Fusing together the genres of reggae and soca with mainstream powerful pop beats, he's an artist who has for some time been honing his craft to put together a potential smash hit, and that truly shines through here.
His tone is addictive and the song itself is a catchy one with a tune that's sure to rattle round your head for the hours to come thereafter. That's no bad thing - unlike others that get stuck in your head, this is one you won't mind sticking around for a while.
With plans to release in the midst of the perfect season, it'd be a travesty if this didn't find itself towards the top of the charts. Callum has successfully taken on the task of putting together something that could become THE song of the summer, and for that he should be applauded.
'1.2.3' is officially released on June 21.