Sneaky Sound System might have named their latest single I Love It in some sort of coy marketing ploy; but does it really live up to the hype of its name?
So I have to admit that Iâd never heard of these guys until I caught an earful of Connie Mitchellâs vocals on Marmaduke Dukeâs latest offering Kid Gloves, which, for the record, sound pretty swish indeed.
This track though, isnât anything overly special, it sounds very much like the rest of the chilled-out type of dance based Indie music that seems to be coming out of the woodwork of late.
Granted the vocals arenât half bad - in fact they sound pretty similar to Jem who disappeared from the music scene faster than a commitment-phobe at a wedding- The tune itself is alright, but therein lies the problem, it doesnât leap out and grab me by the throat as I ever so desperately wanted it to.
The Fred Flake Remix sounds a little bit like one of the songs from the film Midnight Express (but I canât really put my finger on which one.) yet, nevertheless I think it could be a hit on the club scene thanks to itâs three remixes.
Unfortunately though, it wonât be spinning in my CD player.
Rating: 1/5