NYC rapper documents his journey in hoping to secure a record deal.New York, NY Very few rappers push themselves to the extremes that this manhattan native does. This Lower East Side lyricist is that focused (no pun intended) on securing himself a deal that he has set himself a target of one year to ensure that he does just that.Documenting the trials and tribulations that unsigned artists go through to live out their dreams, Fokis born William Heredia is videoing his journey through the realities of the recording industry today. The aptly titled Road to the Riches video footage available on the rappers myspace page and on numerous other sites on the web shows Fokis dealing with everyday issues such as staying in shape. "I know that your appearance is very important in this business and being in shape is important for your health so I challenged my self to lose 50 to 60lbs in a years time. its a battle that many people face. I know if i can achieve my goal i will inspire many people as well." Fokis and The Road to the Riches captured the attention of Hot 97 DJ Absolut who will be presenting the the shows soundtrack which is set for release in the Spring. "I have come across many artist's in my time but when I met Fokis, there was something very unique about him. Not only is he a talented artist but he is very persistent, has a good head on his shoulders and is definitely about his business. I had to be a part of his movement," summarized AbsolutHaving collaborated for the project with some of the industries most lyrical, Joel Ortiz and Joe Budden and the vocally talented Atlantic recording artist Deemi, Fokis is confident that if all the plans he is currently executing come together as anticipated he will be on target to accomplish what he set out to do. Get that Deal!!