Sean Kingston, a 17 year old native of Jamaica, is not just a new face in popular music; he’s accomplished the rare task of creating a new genre where rap, reggae, dancehall, pop, a touch of doo-wop and remarkable songwriting all combine into something totally fresh. Add in Sean’s family roots which cite Jamaican legendary producer Jack Ruby as his grandfather and reggae king Buju Banton as a close family friend and you have one of the most exciting debuts this year. And while hip-hop lyrics have sparked the biggest debate in years, Sean finds himself in the center of the controversy - but not where you might think. The teen prefers to show his creativity without using profanity.It’s no wonder then that Sean is quickly becoming a household name with his first single “Beautiful Girls,” a song cross-pollinating on both urban and pop radio stations coast to coast. The unmistakable hit boasts the instant hook of “Stand by Me” which acts like a muse for the song produced by savant J.R. Rotem. Sean is the first signing on J.R.’s label Beluga Heights and his debut album Sean Kingston is due out on July 31 on Beluga Heights/Epic.“I heard the track ‘Stand by Me,’ one night in the studio, the radio was on. I asked J.R., did anybody ever use this sample? He made the beat right there on the spot and I wrote the words down while he played it back to me. I loved the way it turned out and I think my sound is a lot different than what else is out there.

"It all just worked and we knew we had something special with the track. I’m also singing about something people can relate – being in love and this other person who you think is your world tells you they want to end the relationship.”

Kingston wants to make it clear that he is no cookie cutter artist that has the songs laid out for him. He comes up with 100 per cent of his lyrics. Sean also understands that at 17 years old and making urban music he has a responsibility to fans, “With this album I thought it was important to not use curse words or negative slang that might offend people. I write my own songs so it’s like if I can write a great track without using those words than that’s the style for me.”

“As an artist, my whole goal is to make powerful and classic album. I want everyone to feel my music and understand my heritage and that’s what this album will do. The music is all about the authentic Sean Kingston vibe. JR is a talented dude and a dope producer and he saw that I had something different to offer from other artists out there. Together we’re a powerful force and I’m ready to share it with the world.”

Sean talks about J.R. more like a big brother, rather than an Executive Producer of his album. Couple of years ago, Kingston started randomly hitting music industry contacts on MySpace. Although none of the A&R reps responded, Rotem emailed him back. J.R. almost had no choice.

“Sean would hit me up at least three times a day!” J.R. says.

“He had a real distinct sound,” Rotem remembers. “I worked with some of the best and I don’t see why Sean can’t grow to be one of them. His potential is limitless.”

Rotem invited Sean for a meeting in Los Angeles; coincidentally the young performer was already in the process of moving to California.

Shortly after their initial meeting, Rotem had a flagship artist for his Epic records joint venture, Beluga Heights. For Sean, it was almost like a prophecy beginning to be fulfilled.

Not only is music his love, it is in his blood. Now Kingston says he’s looking forward to making music and living out his dream.

In just a short time, Kingston has already done what few in his age bracket can accomplish - get people excited about music again. His album is shaping up to be filled with a string of hits including “Me Love,” “Got No Shorty,” “There’s Nothin’” featuring Paula DeAnda, “I Can Feel It” and “Take You There.”

Perhaps one of the most eye opening tracks is “Dry Your Eyes” where Sean visits the hardship of watching his mother and sister be sent to prison when he was just 15 years-old. He sings to his mother to not let herself be saddened that she’s away from the family and to know that they’re always there for her.

“I always had my sister and my brother,” he began to explain. “My brother was there but he was running around doing his own thing most of the time. When my mother and sister went away, it took a lot out of me.

"My sister went away for four months and my mom has been away for over a year. When she went away, I was like ‘nah man, this is too much.’ I was only 14. I missed her like crazy but I pulled through and used it as my motivation. “Dry Your Eyes” is a defining song on the album for me because it touches on something that’s very personal to me. The dope melody that’s on there makes me feel even closer to it.”

Sean has a certified hip-hop knocker on his hands with the reggae remix of “Colors” (2007) which features the legendary Vybz Kartel and the always profound Kardinal Offishall and will appear on Sean’s album as a bonus track.

“Unity and representation is where Colors came from,” Kingston elaborated.

“The song is about representing whatever flag that you’re loyal to – whether it is Jamaica, the

States, your block etc. It’s a lifestyle record that can be a street anthem no matter where you’re from and where you at now. The reggae version came up because I knew I had to do one special for my native Jamaica.

The first person I thought of was Vybz Kartel. His verse came out crazy. Then Kardinal, that’s my homie, really attacked the track.”

“In the future I want to have my own label and work on the business side,” he said. “I went to acting school when I was younger, so I want to get into that. I want to get into every aspect of the business.

"It took me a little while to develop and build my sound, to find out who the real Sean Kingston was. I didn’t know if I wanted to harmonize, or to rap. But I found out that I can do it all.”

Sean Kingston's self entitled album is released 31 July.