With a sparkling arrangement of laptop disco, I Think It’s Love is the new single from Sportsday Megaphone, released on Sunday Best on 22nd September.
A tale of shambling romance and naïve pick up techniques, I Think It’s Love sees Sportsday Megaphone at his endearingly romantic best. In a bid to grab the attention of a future love, our hero chokes down a cigarette in a story told amid the bedroom construction of ‘Daft Punk symphonia’.
Debut album SO MANY COLOURS / SO LITTLE TIME is released on 8th SEPTEMBER on Sunday Best. It is a spirited debut, bursting forth in 3-minute volleys of electro-pop and synth-punk, as Sportsday Megaphone takes on young romance, Scientology, the light spectrum, and all manner of youthful self esteem issues.
SPORTSDAY MEGAPHONE (aka Hugh Frost) began life as an art project. At University in Brighton Hugh created a series of album artworks for imaginary bands, 'Sportsday' would prove to be the moniker that stuck. Married to a blend of scrappy bedroom studio pop, Sonic Youth guitar and a liking for a deep electro house groove, Hugh's CV now ranges from remixes of Malcolm Middleton, Envelopes and Operator Please, to video direction for Friendly Fires and The Maccabees, and even a stint as a graphic designer for American Apparel in Los Angeles.