Newton Faulkner is back this week, having released the new music video for his latest single ‘Hit The Ground Running’. You can check out the visuals below, which show Newton performing the track in an intimate setting whilst his animated sidekick Minewton causes chaos around him:
Created by animator and illustrator Michael William Lester, the video proves just how brilliant artistic collaboration can be when put together with music. Newton here also does well to show that, despite being six studio albums deep into his career, he can maintain elements of surprise and excitement within his work.
Michael says of the video: “The ‘Hit The Ground Running’ design started with animated typography that shifted in form as it reacted to gravity, a nod to lyrics from the title track. When it came to creating an illustration style to sit with the campaign, I imagined what the abstract worlds would look like under a microscope and what would inhabit them – that’s when our little character was born.”
This October, Faulkner will kick off his tour of the UK and Ireland, starting things off on October 14 at Limelight 2 in Belfast, before wrapping up the gigs with a final date at Assembly Hall in Worthing on December 1.
You can find out the full list of dates as well as more information on www.newtonfaulkner.com
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