Lenny Kravitz' UEFA Champions League Final Kick Off Show by Pepsi is official.
Lenny Kravitz is set to rock the UEFA Champions League next month
Following reports two months ago that the 'Fly Away' hitmaker had been recruited for the halftime performance at London's Wembley Stadium, on June 1, it's been confirmed the 59-year-old musician will perform ahead of the Champions League final football match between Dortmund and Real Madrid.
As well as fan favourites, the Grammy winner will be playing songs from his hotly anticipated LP, 'Blue Electric Light', live for the first time.
Kravitz commented: “I’m really looking forward to my performance for the UEFA Champions League Final Kick Off Show presented by Pepsi in London, a city which holds a special place in my heart. It’s going to be such an exciting event ahead of a final that means so much to so many. We can’t wait to show you all what we have in store.”
Eric Melis, VP of Global Brand Marketing - Pepsi at PepsiCo, added: “As a brand with a rich heritage in both music and football, we are proud to bring together once again, in the host city, millions of viewers from around the world and one of the most iconic names in music for an electrifying performance live from iconic Wembley Stadium in London, the home of music, sports and entertainment. The UEFA Champions League Final Kick Off Show presented by Pepsi will be headlined by a legend in the music industry who adds unparalleled dynamism and energy to the show. Lenny Kravitz is someone who is constantly giving the best that he has to offer and spreading love and humanity in all his work, he lives by our ‘Thirsty For More’ philosophy, which celebrates people’s thirst for life - and we can’t wait to see how fans react to this unmissable show.”
Guy-Laurent Epstein, UEFA marketing director, said: “This year’s UEFA Champions League Final Kick Off Show presented by Pepsi will bring fans to their feet as legendary Rock and Roll icon Lenny Kravitz takes the stage to deliver one of his signature performances ahead of this year’s UEFA Champions League final. Our longstanding and fruitful partnership with Pepsi fills us with enormous pride as we collaborate to make this flagship match on the football calendar more memorable and entertaining for fans inside Wembley and those watching around the globe.”
Kravitz has also filmed a video, titled ‘Wembley Is Blue | Lenny Kravitz x UCL Final Kick Off Show by Pepsi', to get fans amped up.
A description read: "In the film, we hear the unmistakable echoes of the UEFA Champions League anthem being whistled as Lenny Kravitz slowly walks down a tunnel, paintbrush in hand, covering the walls in Pepsi Blue…. before walking out onto the hallowed turf of Wembley Stadium. We see the rockstar strut past the majestic UEFA Champions League trophy, before stepping out on to the hallowed turf of the stadium, when the camera suddenly pans out to reveal a blue, painted mural of his face covering the pitch and a pulsating stadium, preparing London for the ultimate show. "
Fans can tune in to watch the Kick Off Show via their local broadcaster and through the official UEFA YouTube channel. Fans are encouraged to stay in-the-know by following Pepsi on Instagram, X (formally Twitter), and Facebook.
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